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| Chuck Boyer has been writing for business since 1973. For the last 14 years he has written speeches and white papers for major corporations, including HP, Compaq, Digital, Symphony Services and Mater Card. From his platform as a senior house writer for executives at IBM, HP, Master Card and other companies, he has compiled a remarkable and often amusing series of insights into what works and what doesnt work in the art of doing business in the global economy. Customs and cultures may vary, but business professionals around the world today as more alike than they are different. The key difference, and often the difference between success and failure, is how both junior and senior people approach the soft arts: How do you think about problems? How do you deal with different personality types? How do you get people to do things? How do you make a convincing presentation, sell a plan to senior management, and make the best use of blogs, wikis and the tiresome world of PowerPoints? The title of the book comes from a Hindu proverb about a frog and his need to see more of the world than just the narrow confines of the well in which he lives. Not a |
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Indiatimes Sales Rank 1 in
Business & Management
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